Tania Vijayaragavan
Co-Founder & Director of Marketing
Tania Vijayaragavan is Co-Founder and Director of Marketing at Adelaide Rising Stars, bringing more than 15 years of experience in marketing, brand strategy and communications to the academy.
Alongside her husband, Ashwin, Tania has helped build ARS around a simple idea - developing better tennis players requires more than what happens on court.
Her focus is the structure around the athlete - from operations and community building to brand, communication and athlete visibility - creating an environment where young players can develop confidence, resilience and ambition alongside their tennis.
Before ARS
Tania's career spans corporate marketing, strategic communications and high-profile campaigns across Sri Lanka.
Dilmah Tea
Tania worked as Marketing Communications Manager, contributing to the company's first Global Regional Conference and the launch of the luxury Dilmah t-Series.
Bate's Strategic Alliance
She managed multi-million-dollar portfolios for major financial, state and consumer organisations, including People's Bank, Lanka Milk Foods, the Distilleries Company of Sri Lanka and the Development Lotteries Board.
She also worked in political communications, serving on the account team for the successful national election campaign of former Sri Lankan President Chandrika Bandaranaike Kumaratunga.
That experience now informs the work she does at ARS; building the systems, community and visibility around young athletes so they have the support to take their tennis as far as they want to go.
“At ARS, we believe that talent is only the beginning. True success comes when a player's hard work on the court is backed by the right strategy, structure, and community support off the court. We aren't just training great players; we are building the next generation of confident, resilient leaders.”
Tania Vijayaragavan
